“Welcome to Worksville”
Diesel Spring Summer 2012  Menswear Collection

Welcome to Worksville, a utopia where dressy elegance is an expression of happiness, and hard labor is the ultimate leisure activity. Diesel continues to revisit its workwear roots with the SS’12 collection and resumes the preview collection’s style concept of clashing the opposing worlds of work and formal garments. While the preview collection had a dirty, polluted and industrial worker theme, the main seasonal collection is by contrast clean and has a lighter, sharper look, adopting a different genre as its inspiration, imagining joyous deliverymen, architects and foremen, whose utilitarian attire is worn as a spotless, proud uniform.

A collection somehow ironic, whilst iconic of Diesel: it invokes the know-how of treatments in reverse mode, clashing and fusing opposite worlds, a look that combines a feeling of tough functionality with a dressy look. This summer a suited Bonton man with a dandy attitude, enters the season with a casual daywear look: jackets, pants, light knits and shirts. Uniform and engineer outerwear are fused with formalwear details, such as double breasted lapels, worn out of context as dressy jackets and coveralls. While workwear pants and chinos are reinterpreted with contemporary carrot fits.

The collection adopts an inverse approach to treatments than usual. Rather than dirtying and destroying things that were clean, the effect is of garments that were once dirty but now have been cleaned. Giving a “bleached out” effect that adds to the lighter summer feel of the collection. Such treatments are pushed to the extreme in the “Light Exposure” 5-pockets denim offer, which are the purest examples of true Diesel DNA washes.

The usage of classic workwear blue and white stripes and Prince of Wales check fabrics, typical of formal summer suits, is complemented with a color palette elucidated by light ecru, blue and pastel highlighted with contrasting indigo colors.  A palette of sage green with off white gives an outdoors feel to lighter garments, including short chinos, polos and short sleeved shirts.

Diesel presents as well a significant selection of bags and shoes. The Oh Class shoe is a hybrid with a dressy upper, treated perforated suede and leather, customized rubber sole with a slip on construction. The dressy “Boa Vista” shoe group gives an elegant twist to each outfit: canvas and perforated full grain leather, washed and hand brushed with a natural color approach.  Onwards, a new leather bag line, has a sophisticated and refined look: made in cow nubuck with light manual treatment for a rich vintage appeal and oblique zippers as modern details.
 
And in order to enjoy the beach in Worksville, Diesel provides men with a full range of beachwear: strong colors, hardware personalization, denim flavor details, bright stripes, photo prints, and Mohawks. As for the more intimate moments, a 50’s look collection including cotton stretch, modal and woven offer with a color palette that is dusty and sophisticated (pale green, blue and red), while the details and prints scream denim.

Now, at Worksville they talk of positivity and building a brighter future. Thank you Diesel.

Shop No. 201-203