Denim, fluid materials and a vibrant color palette: the SS2012 womenswear collection is a continuation and at the same time an evolution of the preview.  A story told in garments, the rebirth of the Diesel female, a platform for the brave, the sexy and the playful, sending out a clear message: I am who I am. A brand new casual wardrobe of essential summer attitudes and occasions, a renaissance collection, re-imagining an effortless femininity.

There is nothing more chic than a casual striped shirt with a blue leather jacket. The collection is injected with more dresses and cropped jackets (biker jackets interpreted in denim and knit) in light, fluid materials and sun-bleached colors. The elements of workwear are visible in the construction of the garment and in the styling: denim shirts to be worn with ecru workwear pants with a very feminine attitude. 

A woman’s best friends are the clothes that most closely resemble her soul, while her jeans remain her best weapon of mass seduction: like the new Diesel flare, Flairlegg. This new flare model is the sixth addition and completes the "fit your attitude" proposal.  Classic pockets, yokes and details that are traditionally on the tailored pant define this new denim attitude, for an elevated look. Worn with high heels, it gives denim a dramatic movement on the legs, while worn with flats it suggests an instant holiday feeling.

The color card adds some new highlights: a vivid orange for this hot summer and delicate bleached pastel colors. Gritty, abstract graphic prints are used as treatments, and treatments are used as prints, while typographic slogans such as "I am who I am" reveal insights into the mind of the Diesel female.

In the shoes collection there is nothing sexier than an Antoinette, the star shoe of Les Dames de Cuir family: Italian, calf leather lining and small metallic details. The 13cm heel and plateau give the shoe its 70s look and feel. 

In the bags family, the “In The Mood for Stripes” bags are the summer staple. A lighter, easy going, laid back make up that is able to hold all necessary things for a day out in the sun. And don’t miss out on the new Wow bag: a combination of classic Diesel signature elements and jecron fabric, making this bag unconventional and distinctive. The graphics are the same original Diesel graphic printed on the 5 pockets labels, while the leather eyelets and natural rope complete this unexpected mix. The iconic Divina bag reveals itself in joyful colored denim and leather for a vibrant beginning of the spring summer season.

The beachwear assortment allows every woman to wear Diesel DNA even when lying under the summer sun. Fabrics that speak denim, embroideries, buttons and rivets, “lace” leather effects. The Fresh and Bright underwear collection suggests a subtle and sophisticated offer with a “ton sur ton” color palette.

Fit your attitude. A new denim era.

Six new styles completely re-designed to flatter the woman’s body and fit her attitude. A unique wash selection from a company with more than 30 years of experience in denim.

Denim is completely redefined in the SS2012 collection thanks to Grupee, Getlegg, Bootzee, Highkee, Myguy and Flairlegg. Six new styles for different attitudes in a new story about women and their sexy and extremely comfortable denim.

'Fit your attitude' is a full long term concept which will be communicated to consumers. It combines six different fits with the perfect washes. Diesel attitude for every occasion.

		Grupee A super-slim-fit jean with a super-skinny leg, it features a higher yoke and draws its inspiration from a strong and free spirited woman on a sexy night out at a club.
		Getlegg A slim-fit jean with skinny legs but wider at the knee and with a higher back that’s perfect for a real and positive girl in her free time for everyday life.
		Bootzee Jeans perfect for dressing up and a hard days work, to feel sensual and sophisticated. A thin bootcut leg on a regular slim fit, with higher back pockets and a regular rise.
		Highkee The “night on the town” denim, inspired by the Fifties era, for a fashionable and chic look. Straight leg and slim fit with high waist and taller back pocket to guarantee a great look on the back.
		Myguy Boyfriend jeans designed for spontaneous and playful women; the perfect denim for browsing a flea market on a Sunday morning. They feature a boyfriend-leg cut and a relaxed fit with a low crotch and slightly tapered leg.

All six styles have common features, though. Such as the construction of the belt area, which allows the waist to sit comfortably on the hips without leaving marks. Or the side seams, which are molded to the body and double stitched to balance the front and back. Or the higher yokes and bigger back pockets, which make your “derrière” look better. This creates a new and distinct common identity for all new Diesel denim, which is further aided by the use of a common back patch and back pocket eagle design.

Shop No. 201-203