About La Perle

La Perle is situated in Guangzhou's bustling commercial area, Huan Shi Dong Road, surrounded by notable landmarks such as the Garden Hotel, Bai Yun Hotel, Friendship Store and Guangzhou World Trade Centre. Collectively, these high-end establishments form the largest brand name haven in Guangzhou for the shopping cognoscenti.

This 10,000-plus square metre retail complex boasts the world's top luxury brands, including Louis Vuitton, Hermès, Bulgari, Prada, Dior, Fendi, Celine, Emporio Armani, Burberry, Hugo Boss, Lanvin, Ermenegildo Zegna, Givenchy, Polo Ralph Lauren, Tommy Hilfiger, and D&G. Among these prestigious labels, Hermès, Prada, Celine, Hugo Boss,Bulgari, Emporio Armani and D&G have chosen La Perle to make their Guangzhou debut, while Louis Vuitton, Dior, Prada, Ermenegildo Zegna and Givenchy have also unveiled their new concept stores here.

Leading-edge design firm Concept International Design Limited fashioned La Perle into a translucent crystal palace with a strong contemporary artistic flair through liberal use of glass walls. Derived from the French word for "pearl" and symbolizing the mall's position in the heart of the Pearl River Delta, La Perle's overall design concept even finds inspiration from a pearl's innate characteristics including its spherical shape, translucency and lustre.

La Perle is set to become a premiere shopping destination, striving to offer not only an innovative mix of lifestyle, fashion and designer retailers housed for the first time under one roof in Guangzhou, but also international management standards. The mall's service-oriented leadership involves a customer relations management (CRM) department to ensure a close and constant liaison between landlords and retailers; the recruitment of top marketing specialists to monitor La Perle's development and to create a year-long promotional campaign; as well as a newly-established website (www.laperle-global.com) communicating all the latest news on La Perle.