In 1985 Club Monaco was founded by its then parent company, The Monaco Group, as a brand aimed to create perfect life essentials for the modern female and male shopper. Born out of the need for a place for fashion forward shoppers to find classics items such as the white collared shirt, a black pant and a black turtleneck, Club Monaco's aesthetic today is still very much bred of that heritage.

Club Monaco is a dynamic international retailing concept offering a unique lifestyle combination of product, store design, visual presentation, packaging, marketing and trend. Simply put Club Monaco is still the very brand, though evolved, that it was when it started: Club Monaco designs fresh, modern clothing for women and men with a sense of style.

The classics that helped define Club Monaco in its earliest years are still some of the brand's most popular items and are featured season after season with small changes made to continue in the tradition of upholding modernity. The Essential White Vanessa, a classic white button down, stretch has been added for a more modern fit and the body has been restructured for today's body. Similar updates have been made to other Club Monaco brand essentials including the black merino v and turtleneck, the satine baltimore (a Club Monaco signature black pant) and the tex pant.

In 2000, accessories became a quickly emerging market for Club Monaco. While the presence of accessories had always been an important part of the lifestyle point of view, accessories were at the forefront of major trends and Club Monaco was right in step featuring incredibly modern necklaces, bracelets, clutches and carry-alls to help further satisfy the needs of the Club Monaco consumer. Club Monaco accessories received voluminous press attention and have become one of the fastest growing areas of the Club Monaco business.

In 1998, Polo Ralph Lauren acquired Club Monaco, a contemporary brand catering to a young, hip customer with an edgy, urban line of apparel, home furnishings, accessories and cosmetics. While the black and white visual most often associated with Club Monaco may look in stark comparison to the warm colors and fabrics of Ralph Lauren, the underlying thread is that they are both dynamic lifestyle brands that are not about one particular item but envelope a modern lifestyle that can be enjoyed by both men and women.

January 2006 marks a banner year for Club Monaco as it expands into the Asian market and continues to attract new people to the Club Monaco lifestyle.

Website: http://www.clubmonaco.com