Sunday | 2012-2-5
 


LIU·JO, a company founded in 1995 in Carpi (Mo), in the Emilia region, is an adaptable and dynamic enterprise where high quality standards and competitive prices form a background for production.

It’s a company that offers a glimpse at the future, one that’s always ready to face trends that lead towards globalization and progressively growing business, striving towards new development strategies backed by hefty investments.

LIU JO first started out with the idea of creating a line of knitwear, but this initial concept was gradually developed and two ready-to-wear “total look” lines were introduced. These were dedicated to a selected consumer with an eye for detail, and were enhanced by original accessories.
It’s difficult to establish an age target as the apparel is versatile, fit for “all ages” and “any occasion”:

“LIU·JO” is for people who are looking for a tasteful, , refined yet trendy style with an in-born balance integrated by a second, highly fashionable “scheduled ready-to-wear” clothing collection.

Having become established as one of the most interesting brands in the Italian fashion panorama and now one of the “big players” in the sector, LIU·JO garments can be purchased in 450 non-exclusive retail outlets in Italy. The company has also embarked upon a retail project that boasts around twenty exclusive shops situated in the main Italian cities.

In the wake of this enormous success and thanks to a marketing policy that considers the consumer the central figure of any development strategy, LIU·JO is now opening corners in the most prestigious stores, thereby establishing a true partnership between Company and Customer.

And when it comes to China markets, that operations began in the 2001 Spring/Summer collection, LIU·JO apparel can currently be purchased in 550 non-exclusive retail outlets throughout the world, and in shops and corners in several important department stores in both Europe and Asia.

 

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