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LIU·JO,
a company founded in 1995 in Carpi (Mo), in the Emilia region, is
an adaptable and dynamic enterprise where high quality standards
and competitive prices form a background for production.
It’s a company that offers a glimpse at the future, one that’s
always ready to face trends that lead towards globalization and
progressively growing business, striving towards new development
strategies backed by hefty investments.
LIU JO first started out with the idea of creating a line of knitwear,
but this initial concept was gradually developed and two ready-to-wear
“total look” lines were introduced. These were dedicated
to a selected consumer with an eye for detail, and were enhanced
by original accessories.
It’s difficult to establish an age target as the apparel is
versatile, fit for “all ages” and “any occasion”:
“LIU·JO” is for people who are looking for a
tasteful, , refined yet trendy style with an in-born balance integrated
by a second, highly fashionable “scheduled ready-to-wear”
clothing collection.
Having become established as one of the most interesting brands
in the Italian fashion panorama and now one of the “big players”
in the sector, LIU·JO garments can be purchased in 450 non-exclusive
retail outlets in Italy. The company has also embarked upon a retail
project that boasts around twenty exclusive shops situated in the
main Italian cities.
In the wake of this enormous success and thanks to a marketing
policy that considers the consumer the central figure of any development
strategy, LIU·JO is now opening corners in the most prestigious
stores, thereby establishing a true partnership between Company
and Customer.
And when it comes to China markets, that operations began in the
2001 Spring/Summer collection, LIU·JO apparel can currently
be purchased in 550 non-exclusive retail outlets throughout the
world, and in shops and corners in several important department
stores in both Europe and Asia.
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