Agnès b. is a fashion house of
style
enthusiasm
creativity
innovation

Agnès b. is a brand of
quality
precision
difference

Agnès b. is a person

Come and Meet Her

Agnès b.
-- the French designer

Agnès b. was born in 1941 in Versailles, where encased the memories of her childhood.  Her original name is Agnès Troublé.  She attended the local art school, Éeole des Beaux-Arts, in the hope of becoming a museum curator.  In 1964, she joined ELLE magazine as a junior fashion editor.  Her way of dressing had been noticed.  From 1965 to 1966, she works as a stylist at Dorothée Bis, and then until 1975, Agnès b. worked on several designer collections, including V de V, Pierre d’ Alby, Limitex and Cacharel. 

In 1975, she opens the first women’s wear store at 3, rue du jour, in an old butcher’s shop in les Halles, Agnès b. is the first designer to set up shop in this up and coming neighborhood.

Agnès b. is a designer that follows her instinct.  Since the opening of the rue du Jour, she has continually worked the same way and designs each collection single handed.   It is a hands-on job; she follows her designs from the start to finish, always making sure they turn out just as she imagined.

As a keen observer of life, from which she seeks her inspiration to design single-handedly each year’s collection: FEMME, HOMME, SPORT b. and ENFANT.  She likes her clothes to be “less important” than the person wearing them. Whenever designing her clothes, she always keeps in mind of all walks of life, the ordinary people, who will be wearing them.  Though she understands that human beings, no matter women, men or children, are different in their own styles and personalities, she believes that there is always something good for everyone.

In terms of design, clothes are simple and never-go-out-of-style.  They are comfort in nature that one can keep for a good while and each season will see new pieces and basics coming to complement one’s multi-facet wardrobe.

After having designed clothes to make life simpler, Agnès b. started to include other collections:  VOYAGE, MONTRES, BIJOUX, BEAUTE, LE b.  and LUNETTES, in desire to add more happiness and beauty to people around the world.  For over 30 years now, they discreetly revealed the true personality of each. 

Design of Agnès b. is more than fashion.  Her desire is to clothe people’s feelings, emotions and lives.  Agnès acquires most of her inspirations from her passion towards arts & culture. Music, photography and traveling are part of her life. All these have driven her will to open fashion alternatives of LIBRAIRIE GALERIE(gallery), CINEMA (cinema), FLEURISTE (florist), LA MAISON SUR L’EAU (travel concept store) LE PAIN GRILLÉ (restaurant) and DÉLICES (chocolate).

Agnès b.’s continued success throughout the world can be attributed to the support from the press, loyal customers and the well-established customer relationship while also adding on newer and younger shoppers as well.   Agnès b. influences quietly a new era and a new way of dressing; she never loses her sense of humor and forges ahead with enthusiasm, but don’t take her too seriously!