Ermenegildo Zegna Foundation supports WWF and the Panda Conservation Project

Ermenegildo Zegna has long been a synonym of style and quality in the world of men's clothing. Ermenegildo Zegna doesn't limit itself to fashion, it also focuses on other sectors, ones that seek to improve quality of life and environmental conservation.

Back in the 1930s, the Company's founder Ermenegildo Zegna was already considering the environment around his wool mill in Trivero (Northern Italy) as a heritage to cultivate and not a resource to destroy.

He planted half a million of conifers, rhododendrons creating the "Panoramica Zegna", a scenic road through the hill country near Biella, and the core of what has been known for the last ten years as Oasi Zegna an area stretching along the "Panoramica Zegna" for 100 square kilometer where the alpine environment is protected but at the same time made accessible to visitors enabling an environmental culture to flourish through direct experience.

Today, the Ermenegildo Zegna Foundation is supporting WWF - the global conservation organization - in its work to conserve the Giant Panda in the Qinling Mountain region of China. The WWF project aims to establish "panda corridors" linking widespread panda habitats in Qinling, which is home to the most important population of giant pandas anywhere in the world. This work will encourage local communities to embrace ecotourism and to learn how nature conservation and tourism can grow together. The Ermenegildo Zegna Foundation will provide valuable funds to WWF to develop this project over a three-year period, beginning in September 2004.